In order to successfully design a new brand concept for YouTuber "Katerina ZGR", the main goal was to understand the channel's content and target audience. Therefore the re-branding was approached with a bold, modern, bright and punchy style, appealing to the new generation of content seekers.

The re-branding was also complimented with 4 separate styles for each of the channel's main subjects, and with a package that not only creates and identity for the channel, but carries along to all of the related social media account.

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